domingo, 25 de noviembre de 2012

El achachairú enlatado es la nueva apuesta

Las empresas del país que elaboran conservas diversifican la variedad de productos que ofrecen al público, con frutas como achachairuses, mocochinchis, uvas y peras al jugo.

Ericka Velásquez, encargada del área comercial de Industrias Alimenta, firma responsable de elaborar los mocochinchis en lata, indicó que la razón para industrializar este producto fue que existía un buen mercado sin aprovechar.

Velásquez explica que el consumo de mocochinchis en conserva aumentó este año un 40%. De vender 50 cajas de 12 unidades al mes en 2011, en la actualidad venden 70 cajas al mes. Una lata de mocochinchis contiene entre 12 y 16 duraznos deshidratados y se vende en Bs 23.

Se informó que Industrias Alimenta también procesa piñas, frutillas y achachairuses en conserva, aunque estos últimos en menor cantidad debido a que es una fruta estacionaria, además producen maíz blanco (mote), frijoles y las mermeladas Candy.
Víctor Salazar, gerente administrativo del Grupo Ravi, empresa responsable de la marca Yacobs, explicó que elaboran frutillas, cerezas y más recientemente peras en conserva.

Salazar indica que la iniciativa por diversificar su oferta obedece a que el mercado nacional demanda cada vez más estos productos.
Las peras en almíbar que elaboran desde junio fueron bien recibidas en el mercado. Hasta la fecha vendieron más de 3.000 unidades.
El frasco de 270 gramos cuesta entre Bs 18 y Bs 19.

Según Salazar, Santa Cruz tiene un consumo anual de unos 100.000 productos de las variedades de la marca Yacobs.
Además, añade que hacen escabeche de pepinos, chucrut (repollo en salmuera) y salsa de locoto.
Por su lado, Óscar Alvarado, gerente comercial de Dillman, manifestó que procesan piñas, cerezas, frutillas y uvas al jugo.

Estas últimas son las más recientes en su oferta y el tarro cuesta Bs 28.
Alvarado expresa que las frutillas en conserva son su producto de mayor aceptación y la ciudad que más las consume, es Santa Cruz, con cerca de 2.608 unidades al mes, cifra que aumenta entre un 5 y 10% cada año.

Los encargados de las empresas consultadas coinciden en afirmar que la penetración en el mercado de los productos nacionales es lenta, debido a la falta de presupuesto en las compañías para hacer campañas publicitarias y tener una buena distribución.
En un recorrido se constató que es más sencillo adquirir las conservas nacionales en los supermercados que en los mercados de la ciudad.

Consultado respecto a este punto, el economista Waldo López mencionó que para que un producto tenga éxito depende de la distribución y la publicidad, que es justo donde las empresas nacionales fallan, pero no por gusto, sino por la falta de dinero.

López indica que es más fácil trabajar con los supermercados, ya que cuentan con su propia logística, lo cual no ocurre con los comerciantes de los mercados. Este factor afecta en el precio de las conservas, el cual varía de un lugar a otro.

Para todo gusto

Producto - Precio

Frutillas al jugo Dillman Bs 32,50
Cerezas al jugo Dillman Bs 35,40
Piñas al jugo Dillman Bs 18,50
Uvas al jugo Dillman Bs 28
Mocochinchis Alimenta Bs 23

Achachairú Alimenta Bs 16,50
Frutillas Alimenta Bs 17,50
Peras en almíbar Yacobs Bs 19
Cerezas al jugo Yacobs Bs 33
Frutillas al jugo Yacobs Bs 32

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    1. el achachairu es solo pulpa y se lo encuentra en todos los supermercados de bolivia

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