jueves, 29 de noviembre de 2012

Incursiona cervecería Corsa S.A. con inversión de $us 2 millones


La cadena productiva de la cerveza se potencia con la incursión de Cervecería Corsa S.A. al mercado cruceño. El emprendimiento privado gestado por capitalistas cruceños demandó una inversión de $us 2 millones. La planta de producción está a 11 kilómetros de la urbe cruceña, en la ruta a Cotoca.
Según el presidente ejecutivo de la compañía, Gonzalo Álvarez, la capacidad instalada y equipamiento de la planta alcanzan para procesar 25.000 litros de cerveza -unas 70.000 botellas de 350 ml- por mes.
La producción es artesanal, no es masiva y está dirigida a un público selecto y conocedor de cerveza. Su venta se limitará a licorerías y restaurantes que son referentes y que operan en Santa Cruz.
La cerveza Corsa producida con estándares de calidad y tecnología alemana se venderá en botellas de 350 ml con el sello Corsa Dunkel (cerveza negra) y Corsa Lager (cerveza tipo pilsen). Al público costará Bs 15.
Álvarez detalló que Corsa penetró al mercado cruceño para competir en preferencia con las cervezas importadas y no así con la oferta y marcas que se industrializan en el país.
En ese contexto, refirió que las materias primas son metidas del exterior.
La malta seleccionada ingresa de Chile y el lúpulo de República Checa y Alemania. De este último país también se importa la cepa de levadura.
“Es una cerveza pura, elaborada sin aditivos ni conservantes”, indicó el ejecutivo.
La implementación del proyecto cervecero abrió empleos directos para ocho operarios, técnicos y químicos.
Para el director de la Cámara Boliviana de Fabricantes de Cerveza (Caboface), Ivo Blazevic, el ingreso de Corsa al negocio cervecero es importante porque fortalecerá la oferta de unidades productivas en el país, alentará nuevos empleos y vigorizará la economía nacional.
A su juicio, la capitalización de este nuevo emprendimiento confirma la firme predisposición del empresariado nacional por apostar por nuevas inversiones en proyectos cerveceros, pese a las cargas impositivas dispuestas por el Gobierno en la última gestión.
Precisamente por este factor, según Blazevic, la producción se desaceleró. En los últimos tres años se mantiene en unos 3,4 millones de hectolitros de cerveza por año. /FRM

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